They’ve done this thousands of times.

You know it. We know it. The housing market is always changing. Your home’s value could be fluctuating based on any number of things, from its curb appeal to the value of a neighboring home. That’s why our network agents are good to know. They’re always on top of neighborhood trends and have access to unique tools that let them price and market your home accurately. 


1. Pre-Listing

We know how stressful life can get, let us guide you through the sale of your home so you can be carefree and confident. 

Selecting A Realtor®

Your most important decision when selling your home is the selection of the person you choose to represent you.

The job of your Sales Associate is to support you in selling your home with the best possible terms, and to aid you through the entire process.

Your Sales Associate will explain the process of selling a home at the first meeting, and familiarize you with the various activities, documents and procedures that you will experience throughout the transaction.

Tips For Selecting A Realtor

Your Real Estate Professional should be:

  • Aware of the complicated local and state requirements affecting your transaction.
  • Effective in multi-party, face-to-face negotiations.
  • Highly-trained, with access to programs for continued learning and additional certifications.
  • Resourceful in attracting the largest possible pool of potential buyers.
  • Knowledgeable in the technology resources that facilitate the transaction.
  • Assisted by a fully-staffed marketing department.
  • Supported by professional legal counsel.

Developing a Marketing Strategy

In order to sell your home quickly and on with the best possible terms, it's necessary to prepare your home for the market. This process includes:

  • Deciding when to put your home on the market.
  • Establishing a strategic price based on recent comparable sales, local market conditions and your motivation to sell.
  • Estimating probable net proceeds.
  • Advising you on how to make your home more appealing to potential buyers.


Marketing Your Property

  • Placing a "FOR SALE" sign to be placed prominently on your property.
  • Installing a lock box to make it easy for agents to show your home.
  • Submitting your home to the regional Multiple Listing Service for immediate exposure to the real estate community.
  • Arranging Sales Associates in the area to tour the home.
  • Developing a flyer/brochure highlighting the features and benefits of your home.
  • Promoting your home at the appropriate Association(s) of Realtors' for maximum exposure to other cooperating agents.
  • Holding open houses when appropriate.
  • Contacting your neighbors to promote the property.
  • Advertising your property on our regular office schedule meetings.
  • Featuring your property on our web site and REALTOR.com.
  • Asking clients and colleagues if they know of possible buyers.

2. Pricing Your Home

We have all the tools you’ll need to make an informed, confident decision. 

Where do you start?

If you set your price too high, your home may sit on the market. If you set it too low, you risk cheating yourself out of thousands of dollars. And while anyone can run the numbers for you, the real magic happens when you pair those numbers with real-world context and local market expertise.

That’s exactly what our agents are here to do.  

Know the market.

Here’s how our network agents can help you get the best market price for your home.

Comparable Market Analysis

Not only will we run the report, we’ll show you what it means.

Research the Competition

Get insight into other homes in your neighborhood as well as details about your own home.

Negotiate

Work with a network agent to determine other opportunities to increase your sale price.


3. Preparing Your Home For Sale

Selling your home could be as simple as a fresh coat of paint. Once the finishing touches are complete, your Agent will place your home on the market infront of potential Buyers. 

Add value to your home.

Will a can of paint amount to thousands of dollars added to your sales price? It could. Because while you know your home is valuable, sometimes all it takes is a few little improvements to help potential buyers see it too. 

We’ve outlined the most popular upgrades below. Our agents can help prioritize each by determining which projects will add the most value based on your specific home, neighborhood and market.  

Tips to get you started.

Indoors

  • Declutter
    Your closet looks twice as big with half the clutter.
  • Paint
    A fresh coat of paint serves as a blank canvas to potential buyers.
  • Decorate
    Prove that each room has purpose, but don't overdo it.
  • Brighten
    Natural lighting really does help lift the mood and make a room look larger.

Outdoors

  • Exterior
    A fresh coat of paint really can make any exterior look new again.
  • Landscape
    If the landscaping is bad, they likely won't step inside.
  • Garage
    Prove that both cars can actually fit by tidying up.
  • Patio & Deck
    Set up the patio as if your friends were coming over for a barbeque.

4. Inspections & Disclosures

Once you've accepted an Offer, the home-inspection process is smooth sailing with the right agent by your side. 

Make the most of your home inspection.

You know an inspection is inevitable, so it’s to your advantage to be proactive and work with our network agents ahead of time. Since they experience inspections with every client, they’re familiar with local codes and can cue you in to simple projects to complete before the inspection happens. That lets you make important updates on your timeline—well before negotiations begin.

And once the inspection happens? They can help negotiate the price of your home based on the outcome and can write an Inspection Contingency Clause into the contract if needed.

Our network agents are here to help

Know Regulations
We can help you navigate different states' inspection processes.
Make Referrals
We’ll recommend a reputable inspector for your home.
Interpret Results
We’ll review the results together.
Close the Deal
We’ll help determine if an Inspection Contingency Clause is needed in your contract.

Take the Next Steps

SERVICES
SERVICES

Find An Agent

Our agents are good to know. It's important to find an agent to guide & support you through the selling process.

RESOURCES
RESOURCES

Luxury Collection

Our network Luxury Collection Specialists have superior training and are equipped with the most advanced marketing tools.

Resources
Resources

Guides & Resources

Feeling overwhelmed? Review & determine your real estate needs and lifestyle goals.


HAVE QUESTIONS ABOUT SELLING YOUR HOME?

Our network agents are good to know.